Why DAM ?

A look at why modern brands and marketing teams should be using a DAM (digital asset management software/service).

We need a lot more visually rich digital content (aka Digital Assets) to do marketing today.

The way it used to be

3 principal channels (2 of them without rich visual media).

The way it is today

A proliferation of rich media channels and increased competition for attention.

We have a lot more content to manage than we ever had before.

The way it used to be

A few logos, graphics and photos.

Not so much

The way it is today

Drowning in a sea of digital images, graphics, gifs, pack shots, packaging designs, presentations, infographics, videos and more.

Literally a flood of digital content.

Everybody is generating digital content these days.

The way it used to be

Commercial content was created by just a few Professionals.

A few professional creators.

The way it is today

Commercially usable (think authentic social) content produced by almost everyone.

Everyone is a creator.

But we're struggling to find assets.

The way it used to be

Just one or two places to get a few assets.

Call the Agency!

The way it is today

An array of assets all over the place & hard to find.

It's taking too long to find and work with assets.
3-6 HOURS per week per Marketer is wasted on searching for creative assets.

That Pain That DAM Platforms Address

How do you know if you need Digital Asset Management technology in your enterprise?
Do any of these challenges resonate with you?

 

  • You can’t find an image, video, or a piece of media that someone else needs right now
  • Your asset production or distribution process — or some large part of it — isn't streamlined
  • Too many silos of media or disconnected systems don't work together
  • The amount and kind of storage required for video — especially high-definition (HD) video — is lacking
  • Multiple informal systems duplicate or complicate efforts to manage at an enterprise level
  • You can't readily share media across projects, groups, divisions, partners, or channels
  • You have a rich set of images but want to just find those with a particular subject matter
  • The collaboration, review, and approval cycle is slow, inefficient, and manual; the material isn't in a form that everyone can review, especially partners or legal reviewers outside the company
  • People are always re-creating content, artwork, layouts, slides, presentations, and assets — starting from scratch even when something already exists
  • Your team can’t respond rapidly or at all to partners, distributors, customers, or clients who need your assets to help you drive revenue
  • Your boss wants to make money off your assets but can't
  • Tracking revisions of works in progress or finished works is difficult — are you working with the latest approved version?
  • You need multiple different renditions of an asset but don't have time to make them manually You can't propagate changes to a source asset to all the derivative variants
  • You can’t track asset use — where it's used, who is using it, and how frequently it's used
  • Confusion reigns around the (manual) tracking of licensed photos, images, or other assets
  • Your marketing messages aren't presented consistently across groups, organizations, verticals, and target markets
  • Your logo is misused, or your brand is inconsistently used
  • Your FedEx, UPS or local courier account has recurring invoices for shipping DVDs or drives "urgently"
  • You want your social, web, mobile, and email marketing channels to work off the same set of base assets for a combined campaign
  • A group was fined for violating the usage rights of a licensed photo because no one knew the rights, which weren't attached the image, and couldn’t be readily looked up

 

Digital Asset Management (DAM) to the rescue

Like many things in modern life we solve these problems and deal with complexity - with software.

DAM software helps Marketers by bringing all your digital assets together in one place, making it easy and fast to find assets, deploy them into the market, speeding up time to market and general marketing cadence. At the same time making it easier to ingest, organise and approve content from many creators.

It's essential infrastructure for modern marketing teams.



Leave the digital asset chaos behind.


Contact us to get started

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