This is the official blog of e-see® and its' products: Logosauce™ and MailMachinerss

Jul 18

Congrats you get a 10% Pay Rise


Howdy fellow Logosaucers,

We hear you Logo Designers want to win more money.

So we have increased the prize money you receive by 10%.  

How exciting is that!

To make this possible, we’ve increased the minimum prize-money and subsequent prize levels by 10% across the board (the Gold level even more, to $1000).

All new competitions will be at these new rates. Please note, existing competitions already live will stay at the old rate. We hope you are cool with that? :)

We love that you are as stoked to be part of this community as we are to have you. You said you were interested in ways this community could be extended, that you love our family-feel and that Logosauce is a safe place to share and grow in all things ‘logo’.

We hope you will join in, on our Facebook and Pinterest pages, which are simply extensions to the Logosauce community.

If you have any further ideas or questions, you are welcome to get in touch.


Happy branding :-)

Tagged: logosauce
May 17
“It would seem unlikely that a manufacturer of short-lived paperboard boxes could make the slightest cultural impact upon his time. But the facts show that if even the humblest product is designed, manufactured, and distributed with a sense of human values and with a taste for quality, the world will recognize the presence of a creative force.” Herbert Bayer
Tagged: talkbrandslogosaucedesigners
May 16
“My work is play. And I play when I design. I even looked it up in the dictionary, to make sure that I actually do that, and the definition of “play,” number one, was “engaging in a childlike activity or endeavor,” and number two was “gambling.” And I realize I do both when I’m designing.” Paula Scher
Tagged: talkbrandsdesignerslogosauce
May 15

I try to staff our studio with people who have curiosity and passion.

And you must keep a constant lookout for who you might want to hire next, because often the curiosity of our team leads them on to other things.
You can’t keep brilliance; you let it shine, and then you have to let it go.

Stephen Doyle
Tagged: talkbrandslogosaucedesigners
May 14
“If a client comes to you and says that they’re not really sure what to do, that’s one of the best relationships you can possibly have—when there’s an acknowledgment of a goal but the path to the end product is unknown, and they’re open to the collaboration.” Abbott Miller
Tagged: talkbrandslogosaucedesigners
May 13
“My M.O. became about trying stuff and not worrying about the grid or the structure until I have a feeling for what I’m doing. Then you tidy it up after. If you start off tidy, it’s really hard to get messy.” April Greiman
Tagged: talkbrandsdesignerslogosauce
May 11
“My dream is to have people working on useless projects. These have the germ of new concepts.” Charles Eames
Tagged: talkbrandslogosaucedesigners
May 10
“It is important to use your hands. This is what distinguishes you from a cow or a computer operator.” Paul Rand
Tagged: talkbrandsBrandFMlogosauceMailMachine
“The nature of process, to one degree or another, involves failure. You have at it. It doesn’t work. You keep pushing. It gets better. But it’s not good. It gets worse. You got at it again. Then you desperately stab at it, believing “this isn’t going to work.” And it does!” Saul Bass
Tagged: talkbrandsBrandFMlogosauceMailMachine
Feb 11

What is a “Brand Capsule”?

This is a term we’ve come across from time to time and its’ meaning has always been a bit fuzzy (for me).

However as part of our current brand review process, where we’ve determined a brand capsule for e-see®.

I thought therefore, that this would be a good time to record a definition of what Brand Capsule is.

Brand Capsule is defined as:

Brand capsules represents the cast of a branding strategy (scenario) operating within an audience’s familiar cultural environment, relevant & literate to his or her own personal identity. The scenario focuses on solving or understanding needs, desire or contradictions felt by popular consumer tribes.

A brand capsule can be a name, a logo, a sound, an interface, a statement, an image, a small piece of software, a video clip, a simple ceremony… anything instant & easy to experience, easy to remember & easy to transfer, reproduce or broadcast toward another individual by word of mouth or word of mouse.

The capsule’s container is the brand identity (logo). The content is an “ideavirus” performing the symbolic & relevant answer to a need, a desire or soothing an cultural anxiety, an audience is struggling with.


So what’s e-see®’s Brand Capsule? = "Simplifying Brand Management"

Happy Branding.

Tagged: talkbrandslogosauce