Say hello to the Subscribe Button
Hot on the heels of Subscriber Notifications, which just went live, we’re excited to announce the all new Subscribe Button. The easiest way to add an elegant, unobtrusive subscribe form to any page on your site.

The Subscribe Button is perfect for your sidebar, footer or any page with limited screen real-estate. Slot the button in where you like, and once it’s pressed a simple subscribe form instantly appears.

Launching tomorrow
We’ll be making the Subscribe Button available in all accounts in the next day or two. This will be likely Thursday morning or Wednesday evening, depending on where you live.
You’ll find the feature under a simplified sidebar for each subscriber list in your account. Just click on Grow your audience option to get started.
This update is one of a number of nice improvements we have planned around making it easy as possible for people to join your list.
Introducing Subscriber Notifications
We’re very excited to announce that early next week we’ll be releasing a beautiful, flexible new way to keep up with the people who are joining your subscriber lists on MailMachine. We’ve given you and your clients complete control over what notifications you’d like to receive and when.
Instant Updates
If you’re interested in learning everything you can about each person that joins your list, you’re going to love our instant notifications. You can set them on a list-by-list basis, and every time someone signs up, we’ll send you something like this…

Each email will include all the data they might have supplied when subscribing. Plus, we’ll show you exactly where they subscribed from and if available, what they look like.
It’s amazing how quickly this turns them into a real person instead of just another email address. These notifications can be set on a list-by-list basis, so you’re only updated instantly when you need to be.
Daily, Weekly or Monthly Summaries
As well as instant notifications, you can also choose a daily, weekly or monthly summary that gives an overview of all the new subscribers across every list for each client. We’ll show you where they’re from, which lists they’ve been added to and even pull out a few friendly faces.

Organic Subscribers Only
One final point worth mentioning, these notifications are all about organic subscribers joining your lists. This means we won’t notify you about subscribers you manually import yourself, only those that join from your subscribe forms or via the API.
We’re shooting for a release of this feature Monday or Tuesday next week (thats the 18th or 19th February), depending on your time zone. Like we mentioned above, notifications won’t be turned on by default for your clients, but turning them on or off is always a few clicks away.
Notifications need to be turned on.
Notifications will not be turned on by default for you. But, if you would find these notifications useful, we can easily enable them for you.
So if you’d like Notifications turned on, please contact us and request.
We’re back
Happy New Year 2013!
First day back in the office today (Jan 7th) and we’re just getting back into the swing of things.
Hope you had a prosperous Christmas and hopefully a break from work.
Here’s some of the things we’re doing in 2013
- Brand Review for e-see® to be completed
- e-see app/BrandFM interface overhaul to be completed
- Complete Embedded Brand Guidelines roll-out
- Mobile app roll-out
- Brand DNA roll-out
So good luck and happy branding. Talk soon.
Closed for Christmas

We’ll be closed over Christmas, off on holiday.
Close: 4pm Friday 21 December 2012
Open: 9am Monday 7 January 2013
If you need support or urgent assistance during that period you can contact the helpdesk as usual, on 0800 300 373 or help@e-see.com.
If you need assistance with publishing new data or product photography during that period, please contact us as soon as possible to arrange prior to the Christmas break.
Thank you
It’s almost over, this year of 2012 and we’re looking forward to a break over Christmas, the opportunity to recharge, relax with our families and friends, Christmas crackers, yummy food, sunshine, a good book …and plenty of sleep.
Naturally we couldn’t have made it through the year, without all of our customers, brand users, colleagues, partners, suppliers and supporters.
So thank you.
The Santa Claus™ brand
We asked ourselves, what would Santa’s brand guidelines look like.
We think something like this:-
So there you go. The Santa Claus™ brand is free to use but follow the rules and you should be good to go. As always, if in doubt check with Santa HQ in the North Pole, who make the final decision about fair and proper use.
Feel free to share these guidelines.
Beautiful product packaging
I just stumbled across this great blog about Packshots.

Packshots is a blog featuring a curated list of beautiful product packaging images. Simply gorgeous.
If you’re product marketer, photographer or designer you should check it out.
New Year. New Office.
Happy New Year and welcome back if you’ve just returned from your Christmas Holiday.

We’ve just completed a move into our new offices in Devonport (Auckland’s North Shore).
We have a new street address and new phone number.
- 4 Devon Lane, Devonport, Auckland 0624
- Phone: +64 9 44 66 22 5
The new digs, are a gorgeous old 2-level brick warehouse tucked down a quiet lane right in the heart of Devonport village. It’s a short walk from the Ferry from downtown and stones throw to everything we need, including great Allpress coffee (at Manuka), cream donuts (from Brumbies Bakery), the Post Office, Bank, one of our favorite pubs (The Patriot) for the odd after-work beer, the library, parks, beach and much more.



Our first full day in the new office today, the sun is shining and we even managed to move a couple of chairs and table outside to eat lunch in the sun. Janet’s smiling for the camera, but I’m not sure what she’s planning to do with that Tempura.

Only problem was that everyone passing in the lane stopped for a friendly chat, which meant that lunch (Bento box) was cold by the time it was eaten.
A great start to what we expect will be a very busy year.

