Product Content Management and Brand Asset Management is combining as Marketing Technology to improve customer engagement

Brands are faced with a choice.  Embrace new technologies or keep doing what they’ve always done.

The line between brand and product information has been blurred by consumer interaction with modern connected devices. 

Today’s consumers want on-screen interaction with adaptive, rich-media and product information in real time. Marketing departments with the technology in place to deliver this experience will thrive.

Marketing must embrace evolving technologies to deliver great customer experiences.

They want not just great deals but also - convenient, on demand, searchable and personalized product information.

Brands can satisfy this need by exploiting modern marketing technologies to deliver new and better experiences on tablets, mobile devices and other screens, with subsequent increased sales revenue and brand loyalty.

New startup, UnJunk is an example of this new thinking.  UnJunk is a new digital catalogue (developed by the team at e-see®)  that provide brands with a way to connect with customers in an interactive catalogue.

Customers can Save products, Share them with friends and take Buying actions such as finding a local store or linking to an online store.

Customers can personalize the catalogue to suit their needs/wants and it’s portable across various screens.  

Brands and Marketing teams can develop offers, product and information updates, interactive content and multi-media experiences in push these to customers in real-time.

Food for thought? Do you have the right technologies and systems in place to meet this challenge? Are you delivering what a new generation of customers want?

Or are you still doing what you’ve always done?

Davies Foods now at e-see and Pop’n’Good

e-see® welcomes Davies Foods to the fold.

Davies Foods, is the latest NZ based grocery supplier (suppliers of the awesome ACT II and Pop’n’Good popcorn, Chop Chop canned chicken and Swiss Miss products) to join e-see’s BrandFM system for image management and distribution of pack shots for grocery advertising.

Davies Food’s previously were with another image library provider but were looking at alternatives when we introduced them to e-see’s image management solution.   

Reuel Newman (Sales and Marketing Manager) loved our easy to use system, great service, custom branding and our simple pricing and billing model.

Welcome aboard team.

Access the full range at http://daviesfoods.brandfm.com/

Which file formats should I use in my Digital Asset Management system?

The ability for brand, organizations and individuals to generate content in the form of images, artwork, writing, video and a host of other media types has become easier, faster and far more common place. Not just for professional content producers but almost everyone with a computer.

As content proliferates and is shared, Brands need to take measures to keep the important content under control.

To save, manage and distribute it with some sort of Brand Asset or Digital Asset Management system.

But which file formats? 

As part of the digital asset management process you need to decide which files to keep and which to discard. Which files formats are the best file formats to maintain usability and compatibility going forward. Which file  formats do you request from the creator and which to ingest into your BAM or DAM system.

Here’s a list of the top 6 DAM file formats.

1. PDF (Portable Document Format)

PDF or the Portable Document Format was originally a proprietary file format produced Adobe and required Acrobat software to read. However Adobe open sourced the PDF standard some years ago and it is now firmly entrenched as the standard container file format used by professionals and business users.

Originally designed to make wordy documents viewable and portable across computers systems, PDF has emerged as a do it all format that does the same job that previous container formats like EPS were performing. In fact .pdf and .eps extensions are now interchangeable.

PDF files can include images, vector artwork, text, InDesign documents, multi-page documents, portfolios of different types of media, video and more.

Most Adobe Creative Suite applications can save to PDF and you can typically elect to make them editable, making them an incredibly versatile format.

For example if creating logo artwork in Adobe Illustrator (the industry standard), you could save and ingest the file into your DAM in either Illustrator .ai, .eps or .pdf. AI and EPS files may need a professional creative application to view and/or edit whereas PDF will be viewable (not necessarily editable) by everyone.

While we currently use all three formats (eps, ai and pdf) , PDF is the future.

Read More

We’re back

Happy New Year 2013!

First day back in the office today (Jan 7th) and we’re just getting back into the swing of things.

Hope you had a prosperous Christmas and hopefully a break from work.

Here’s some of the things we’re doing in 2013

• Brand Review for e-see® to be completed
• e-see app/BrandFM interface overhaul to be completed
• Complete Embedded Brand Guidelines roll-out
• Mobile app roll-out
• Brand DNA roll-out

So good luck and happy branding. Talk soon.

Closed for Christmas

We’ll be closed over Christmas, off on holiday.

Close: 4pm Friday 21 December 2012
Open: 9am Monday 7 January 2013

If you need support or urgent assistance during that period you can contact the helpdesk as usual, on 0800 300 373 or help@e-see.com.

If you need assistance with publishing new data or product photography during that period, please contact us as soon as possible to arrange prior to the Christmas break.

Thank you

It’s almost over, this year of 2012 and we’re looking forward to a break over Christmas, the opportunity to recharge, relax with our families and friends, Christmas crackers, yummy food, sunshine, a good book …and plenty of sleep.

Naturally we couldn’t have made it through the year, without all of our customers, brand users, colleagues, partners, suppliers and supporters.

So thank you.

The Santa Claus™ brand

We asked ourselves, what would Santa’s brand guidelines look like.

We think something like this:-

So there you go. The Santa Claus™ brand is free to use but follow the rules and you should be good to go.  As always, if in doubt check with Santa HQ in the North Pole, who make the final decision about fair and proper use.

Feel free to share these guidelines.

e-see® Brand Review

You know the story about the Builders house that’s never finished.

Well as a branding company we’ve felt a little out of sorts, especially around the differences between e-see® and BrandFM. We decided we needed to “eat our own dog food”, so to speak. Late this year we started a brand review and realignment process (which we highly recommend).

As a result of this work (which is still ongoing) you’ll see some changes in the new year. However you can get a sense of the changes coming in our new tagline; Everyone on-brand, everywhere.

We’re looking forward to a big year in 2013.