Product Content Management and Brand Asset Management is combining as Marketing Technology to improve customer engagement
Brands are faced with a choice. Embrace new technologies or keep doing what they’ve always done.
The line between brand and product information has been blurred by consumer interaction with modern connected devices.
Today’s consumers want on-screen interaction with adaptive, rich-media and product information in real time. Marketing departments with the technology in place to deliver this experience will thrive.
Marketing must embrace evolving technologies to deliver great customer experiences.
They want not just great deals but also - convenient, on demand, searchable and personalized product information.
Brands can satisfy this need by exploiting modern marketing technologies to deliver new and better experiences on tablets, mobile devices and other screens, with subsequent increased sales revenue and brand loyalty.
New startup, UnJunk is an example of this new thinking. UnJunk is a new digital catalogue (developed by the team at e-see®) that provide brands with a way to connect with customers in an interactive catalogue.
Customers can Save products, Share them with friends and take Buying actions such as finding a local store or linking to an online store.
Customers can personalize the catalogue to suit their needs/wants and it’s portable across various screens.
Brands and Marketing teams can develop offers, product and information updates, interactive content and multi-media experiences in push these to customers in real-time.
Food for thought? Do you have the right technologies and systems in place to meet this challenge? Are you delivering what a new generation of customers want?
Or are you still doing what you’ve always done?