BREAKING THROUGH THE LIMITS OF THE BRAND STYLE GUIDE
Just about every designer’s dealt with a brand style guide (brand guidelines), - the authoritative document that dictates how a brand should look, speak, and generally exist in all mediums.
You know, the Do this, not that, style guide, the Here’s a list of colors and fonts style guide, and theever-so-popular Do we even have one of those? style guide.
Sounds like a whole lot of rules to follow?
Sure. But these constraints can be not only challenging but inspiring.
Creativity within confines can both challenge a designer and provide necessary guidance. Having endless room to explore can be paralyzing, because
the land is vast and you can spend a lot of time feeling out the right direction.
A set of limitations narrows down your options, allowing you to explore in a more effective, directed manner. Here are a few key points on how to make the best of the brand style guide you’ll inherit.
Though we speak from an agency perspective, these points apply to in-house designers, agency designers, and freelancers alike.
- Constraint is good
- Get the Brand Guidelines as early as possible
- Look for loopholes
- Create personality through filagree
- Get the client on side
Happy Branding :)